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Understanding your show's growth

After starting a podcast, it can be intimidating to know whether your efforts to grow your listenership are working. Pinecast analytics provide you with the tools you need to understand what's happening after you post your episodes.

Listens

"Listens" as they appear in your dashboard correspond to downloads of episodes. We count the number of downloads that your episodes receive, and deduplicate them to avoid the same listener appearing twice for the same episode in a short span of time. Some services like Spotify deliver data to us regularly, which we display for you.

A screenshot of the Analytics view for a podcast, including aggregate listen and subscriber numbers, a menu to choose the analytics view and time frame, the line chart of analytics results, and annotations showing when episodes were published.

The bubbles along the bottom of the chart pictured above indicate when each episode of your podcast was published. You can use them to gauge what effect an episode had on your listenership.

Use the granularity selector in the upper right to change from "By day" to "By week" or "By month" (or for short time spans, "By hour"). Larger time units help you to understand trends, which are harder to suss out with smaller time units. Shorter time units are more useful for understanding short-term listen patterns, like listenership after an individual episode was released.

Breaking listenership down

There are many ways to visualize your listens. With "Listens by episode (truncated)," you'll see an area chart of listens broken out by episode. This lets you see which episodes were listened to over a given time period, rather than the total number of listens. We hide episodes which received only a small handful of listens under an "Other" series to make sure the chart is as readable as possible.

"Listens by source" shows what channels your podcast has gotten listens from (RSS, Spotify, direct listens, our embeddable player, or short links). "Listens by agent" and "Listens by agent over time" show the breakdown of which apps your listeners tuned in from. "Listens by time of day" shows the hours of the day and the days of the week that your listens arrive during.

Pro Analytics

We offer an add-on upgrade that gives you access to even more data: Pro Analytics. With the Pro Analytics add-on, you can see listen growth, listener locations, and the top-performing episodes over a given time period. The add-on is prorated and costs an extra $10/mo (or $110/yr).

Map showing the location of listeners in the United States, with Philadelphia, Pennsylvania highlighted.Graph showing the relative growth of episodes in Pinecast's unique "listen growth by episode" view

Understanding your charts

"Listen growth" (available with Pro Analytics) is one of the most useful charts for understanding the appeal of an episode. The cumulative listen count for each episode is plotted with each episode starting from zero in the lower left of the chart. Episodes that get more listens earlier in their life grow fast on the left side of the chart and flatten out. Episodes that attract popularity after their release show jumps towards the middle and the right of the chart.

"Listens by episode (truncated)" is useful for understanding where a jump in listens has come from. You can see which individual episodes correspond to a spike in the chart. For instance, if you see many episodes receiving a small number of listens (or if there's a large spike in "Other" episodes), this is indicative of one or two people downloading your full back catalog.

Charting tips

Tracking social

If you use our short links feature, you get baked-in analytics for free. "Total short link visits" will tell you how many folks visited your short links. If you share the short link for an episode on Twitter, for example, you can see how many folks clicked on the link. "Short link visits by browser" breaks down the browsers folks used: this can help you identify the sources of traffic to your short link. "Short link visitor locations" (available with Pro Analytics) shows you where those visitors are from. And last but not least, "Short link clickthrough breakdown" shows which apps folks clicked on when they visited your short link.

Because you have separate episode and podcast short links, the podcast short link analytics are unconnected to your episodes' short link analytics (unlike listens, where the podcast's listens aggregate each episode's listens). Prefer to share your episode's short links to help make it easier to attribute listens to links.

Keeping up with your listeners

It's important to hear from your listeners. Engaging your audience makes it more likely that they'll remain a subscriber and recommend your show to friends and family. Pinecast has two powerful options available with our Growth add-on that make it easy to reach your audience.

Review monitoring

Visit the "Podcast reviews" tab on your podcast dashboard to see reviews on Apple Podcasts and Podchaser. We'll find reviews automatically and send you an email.

Besides searching for reviews across services, our review engine will also look for reviews across regions: on Apple Podcasts, each country has a separate set of reviews. We save you the few dozen clicks!

Feedback

Visit the "Listener feedback" tab on your podcast dashboard to manage a dedicated comment box for your show. This is available at the podcast level and for each of your episodes. You'll receive an email when a new comment is left.

When publishing an episode, you'll have the option to set a feedback prompt for the episode. You'll also have the option to add a link to the feedback comment box from your show notes. The prompt is displayed on the comment box for that episode.

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